How’s Business? What to Measure in Order Know the Answer.

How’s Business? What to Measure in Order Know the Answer.

Measuring Success Business owners pay attention to their monthly, weekly, daily, and sometimes hourly income flow. Tracking earnings is an important measure, of course, but by itself isn’t a measure of success. Here’s an example: “It costs me $12 to make...
How to Choose Between DIY and DFY

How to Choose Between DIY and DFY

Do It Yourself vs Done For You  We have been reviewing the four strategies to follow in order to maximize successful marketing:   Finding Customers/Clients   Funneling them into a sales system   Closing the deal through email automation, and   Maintaining customer...
Step Four: How to Maintain Relationships with Customers

Step Four: How to Maintain Relationships with Customers

Retaining Connections   During my early career selling insurance I steadily increased my income by retaining connections with my growing base of customers, encouraging them to regard me as their go-to person for any future needs they might have for my services and to...
Step Three: How to Close the Deal Through Email Automation

Step Three: How to Close the Deal Through Email Automation

Why Email Automation  No matter how effective I was with the first two steps, nothing happened until I was able to grab their interest, convert them into a prospective client, and actually sign the contract and write a check. To be clear, in my opinion, hard-sell...
Step Two: How to Funnel Leads into an Effective Sales System

Step Two: How to Funnel Leads into an Effective Sales System

Then vs Now  While standing at a strangers front door during my initial cold-calling days, I hoped someone was home and they would be willing to consider becoming a customer. I’ve come a long way since then. Social media and other online tools now provide resources,...
Step One: How to Find Customers/Clients

Step One: How to Find Customers/Clients

You’re not quite sure what is lack?  Many small business owners struggle when it comes to finding the time to figure out what barriers are keeping their company from growing to the next level. They can tell from their monthly P & L (or bank statement) how...