Then vs Now
While standing at a strangers front door during my initial cold-calling days, I hoped someone was home and they would be willing to consider becoming a customer.
I’ve come a long way since then. Social media and other online tools now provide resources, tools and processes to create unlimited methods for funneling perspective customers into a landing page.
While cold-calling in those Arkansas rural areas, I quickly learned that if I didn’t grab their attention within the first 90 seconds after they opened the door, I had no chance of making a sale and funneling them into my growing pool of customers .
What About Now?
We no longer have 90 seconds to make a sustainable connection. Researchers have discovered that users will typically give a webpage only 10-15 seconds of their attention before they click off to the next page, and in some cases even less. In other words, to have any genuine hope of holding users’ attention, a landing page must communicate some value within 10 seconds.
During the three decades that I’ve been involved in designing and polishing effective sales strategies I developed a process for identifying and presenting genuine value associated with any worthy product or service in less than 10 seconds.
What should I do?
I do this by developing an initial difficult-to-resist offer that serves as a “tripwire offer” or a “lead magnet” to draw people into an entry-point level of engagement with the business. The initial offering might be some deeply discounted or even no-cost item that’s above and beyond the normal product or service. It might consist of something like, a free eBook “3 simple steps to doubling your sales in the next 90 days.” A friend of mine offers uses an offer of “$300 for every referral.” That’s a powerful lead magnet, for sure!
What have you learned about effectively funneling customers/clients? What questions or issues do you have? Let’s begin a conversation. Share with me so I can share with others in future blog entries (email@example.com).
Consider taking advantage of My DesignLoyal business. Our LeadSaaS product bundles the essential strategies into an effective fully automated online marketing tool. But whether or not you enlist my help, stay connected to my blog and I’ll take you step-by-step through each of the four strategies that will ensure your business success.
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Michael Woodfield - strategist, entrepreneur, and Founder @DesignLoyal. I spend my days helping small business owners increase profits by implementing affordable marketing plans. I spend every other moment enjoying life with my beautiful wife Erin and together spending time with our family including my sons- Nathan who works with me, Byron, his wife Katie, and their two beautiful daughters Emilie and Adie who affectionately call us Popi and Noni.
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