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Retaining Connections
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During my early career selling insurance I steadily increased my income by retaining connections with my growing base of customers, encouraging them to regard me as their go-to person for any future needs they might have for my services and to refer me to any friends or relatives who might consider purchasing life insurance.
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Because everything was manual in those days, I was able to manage direct personal connections with a limited number of happy customers.
However, social media tools now make it so much easier to have a hands-free automated contact with an unlimited number of customers, keeping my services fresh in their minds while maintaining 2-way communication links through which they can contact me whenever they need anything.
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Tips
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You can maximize customer loyalty and repeat business by simply reminding customers/clients of your presence. “Drop in on them” once in a while with some news about their industry. When appropriate, offer a sale or discount on your products/services. Offer rewards for referrals.
Put yourself in their shoes. What would you like hearing about if you were one of your customers/clients.
A number of internet automation tools are available to reduce the effort for converting new leads into satisfied customers, The tools eliminate the need for dedicating resources for customer-retention by automating the after-sale follow up process.
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Growing your business can feel challenging! Call us crazy but… We believe growing your business should be easier and cost less! It all starts with a different philosophy… we offer solution based services instead of profit based services. We identify the problem with a Free Marketing Analysis then create and implement the right solution. To get started with your Free Marketing Analysis CLICK HERE! Or call (888-308-0408).
Till next time… click the social icons and follow us on your platform of choice then share our tips & tools with your friends, they will appreciate you saving them money and helping increase their bottom line.
– Michael
Michael Woodfield – strategist, entrepreneur, and Founder @DesignLoyal. I spend my days helping small business owners increase profits by implementing affordable marketing plans. I spend every other moment enjoying life with my beautiful wife Erin and together spending time with our family including my sons- Nathan who works with me, Byron, his wife Katie, and their two beautiful daughters Emilie and Adie who affectionately call us Popi and Noni.
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What’s your custom awesome?
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DesignLoyal
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Custom Projects Crafted In:
San Francisco East Bay
Follow Us On Social Media
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